How a Knowledge Graph Enhanced Cross-Selling at a Global Power Tools Company

A leading manufacturer of power tools wanted to generate compatibility lists between their tools and accessories to support cross-selling. However, this was challenging because the data for tools and accessories was stored in various data formats and databases. Brox IT-Solutions helped the customer using a knowledge-graph-based solution built on eccenca Corporate Memory. The solution automates recommendations of cross-selling products with high accuracy and no manual input which allows to increase revenue while reducing costs.

The Objective

The the manufacturer’s objective was to generate compatibility lists between tools and accessories that guarantee that the accessory can be used with the tool. For example, a power drill can be used only with drill bits of a specific diameter, depending on the strength of the machine and the material it is used for.

The Challenge

The manufacturer faced several challenges in achieving its objective. The data regarding tools and accessories was maintained in different databases and different data formats. In addition, some of the data was maintained by internal and external suppliers, which added to the integration challenge.

Moreover, the attributes of tools and accessories and their features were referred to by different names and formats, making it difficult to match them accurately. This means that an integration of several data sources was required.

The Solution

The manufacturer chose to use a knowledge graph to integrate the core entities: Tools, Accessories, and Restrictions. Restrictions relate the tools to the fitting accessories.

The integration of the various data sources was implemented by brox IT-Solutions using eccenca Corporate Memory. The data integration component of eccenca Corporate Memory allowed to seamlessly convert the various data formats into one graph.

The rules of what can be recommended were edited in eccenca Corporate Memory. This allowed users without a technical background to define how tools and accessories might be related.

Business Impact

By using a knowledge graph in eccenca Corporate Memory, implemented by brox IT-Solutions, the manufacturer was able to:

• Automatically recommend tools and accessories to customers, which can improve revenue and customer satisfaction.
• Eliminate manual maintenance of compatibility lists, which saves time and money.
• Avoid recommending incompatible tools, which prevents customer frustration and complaints.
• Keep using legacy systems without needing to migrate data, which reduces costs and risks.
• Edit recommendation rules in eccenca Corporate Memory without requiring developer involvement, which makes the process faster and cheaper.

Altogether, the knowledge graph solution empowered them to create compatibility lists between tools and accessories in an efficient and accurate way, enhancing their business performance and customer experience.